Innovation education for the new age of business
The Innovation Initiative includes courses and curriculum in the practice of innovation offered in both the Fisher MBA Program and Executive Education Programs. The courses are offered and delivered in both the Departments of Management and Human Resources and the Marketing and Logistics.
|Executive Education Courses||MBA Courses|
- 6-week course
- Open enrollment - Register
Profitable growth in the face of market pressures is essential to the success of companies. But relying on sporadic idea generation, expecting employees to figure out how to contribute on their own, or making innovation the sole responsibility of a separate small team often isn't the way to outperform your competition. Instead, you need to effectively infuse and harness an innovation-based competency throughout your enterprise.
Fisher's course is based on research, experience, and real world insights from leading faculty members who combine strong academic credentials with relevant, practical marketplace experience. You will gain an increased understanding of the issues and how to create an organization that powers ongoing development of new products, new markets and business model ideas from inception through commercialization. By immediately applying learnings to your challenges, you will develop an action plan for maximizing your individual and organization's innovation potential.
Learn more about the Innovation Practice course
Innovation Practice Brochure
The Innovation Practice curriculum track consists of the following courses:
- BUSML 7213 - Innovation Practice
- BUSMHR 7461 - Technology & Innovation Strategy
- BUSMHR 7665 - Innovation Field Study
BUSML 7213 - Innovation Practice
The purpose of this course is to provide students with the opportunity to develop skills, and understanding of, the theory and application of innovation processes and a framework for its commercial application across various types and formats of businesses. The course explores emerging trends in innovation methodologies and the manner in which it has been successfully (and unsuccessfully) applied to the evolution and development of new and existing products, services, brands, business concepts and processes.
This course is intended for graduate-level students with diverse business interests who are desirous of working on innovation initiatives and with or within multi-disciplinary Innovation Teams that are increasingly responsible for this type of development and creation. Leading edge companies, in reaction to disruptive and seismic shifts in the marketplace and in order to ensure their businesses’ ongoing viability, are increasingly investing in Innovation Process.
This ever-evolving effort to differentiate their products, services and brand perception is a relatively new approach to concept creation that has required the establishment of new practices and methods and the inclusion of multiple areas of expertise that are radically different from traditional, silo-oriented structures and linear work/product delivery processes historically found in most organizations.
BUSMHR 7461 - Technology & Innovation Strategy
How technology strategy may lead to creation/persistence of competitive advantage. In contrast to core strategy course, provides series of strategic frameworks for managing high-tech businesses.
BUSMHR 7665 - Innovation Field Studies
- Course offered Autumn 2 and Spring 1
- 3 credit hours
Taught by professors Michael Leiblein and Gretchen Goffe, Innovation Field Studies is a semester long sequence course designed to provide students with the opportunity to gain experience diagnosing and solving real world innovation problems. The course mirrors the approach taken by leading consulting firms in stressing an analytical, data driven, problem solving approach. Students in the course work with senior managers at a client firm to systematically analyze a focal innovation challenge, generate alternative solutions, recommend a course of action that is supported by evidence from secondary data, and communicate actionable steps that may guide implementation of these recommendations. IFS provides students with the opportunity to gain experience analyzing situations faced by clients, apply leading-edge theories and models, develop relationships with clients, and make impactful recommendations.