THE GLOBAL SUPPLY CHAIN FORUM
Hallmark
Hallmark Cards, Inc.
Hallmark Cards, Inc., founded in 1910 by Joyce C. Hall, is known throughout the world for its greeting cards, related personal expression products, and television's most honored and enduring dramatic series, the Hallmark Hall of Fame. The company's Hallmark Entertainment, Inc. subsidiary is the world's leading producer of movies and mini series for television; its Binney & Smith subsidiary, maker of Crayola crayons and markers, is the leading producer of art materials for children and students.
Hallmark's creative staff is made up of 800 artists, designers, stylists, writers, editors and photographers. Together they generate more than 23,000 new and redesigned greeting cards and related products per year. Hallmark personal expression products are found in more than 42,000 retail outlets domestically, which include 4,500 Hallmark Gold Crown Stores--the second largest speciality retail network in the United States. The company publishes products in 30 languages and distributes them in more than 100 countries through a multi-national strategy. In 2001, Hallmark reported consolidated net revenue of $4 billion.
Hallmark aspires to enrich people's lives and enhance their relationships. Beyond products and services, the company funds the Hallmark Corporate Foundation, which benefits human service, education, health and arts organizations in Kansas City and in each of the communities in which Hallmark operates.
