Companies invest heavily in developing innovative products and services. If acceptance of an offering is less than expected, the product or service may be falling short on its promises. More often than not, however, there is no effective, underlying marketing strategy in place.
For strategic decision makers in the private and public sectors, marketing describes a fundamental approach to general management decision making, as well as a necessary set of business functions. Marketing provides important input to top management’s choices of markets served, competitors and portfolios of operating technologies.
Marketing management majors choose courses to prepare themselves for careers in corporate management or marketing fields, ranging from market research, product management, advertising, public relations, sales and account management to retailing, e-business, distribution management, strategic marketing planning, and entrepreneurial marketing. At Fisher, you’ll have a wealth of opportunities: Meet with senior executives who work in marketing related roles during our on-campus luncheons; participate in one of our marketing recruiting field trips; engage in our marketing simulation exercises; or simply join the Fisher Student Marketing Association.
Course Options (including number of credit hours)
Required:
| M&L 844 | Applied Marketing Planning (4) |
| M&L 847 | Analysis for Marketing Decisions (4) |
| And a minimum of one of the following two courses: | |
| M&L 854 | Consumer Behavior (4) |
| M&L 846 | Advertising and Promotion Management (4) |
Minimum of two of the following elective courses, totaling to 8 credit hours:
| M&L 841 | Principles of Electronic Marketing (4) |
| M&L 842 | Product Management Strategy (4) |
| M&L 843 | Services Marketing (4) |
| M&L 845 | Global Marketing and Sustainability (4) |
| M&L 846 | Advertising and Promotion Management (4) (if not taken as base) |
| M&L 848 | Building Business Relations (4) |
| M&L 849 | Marketing Field Studies (4) |
| M&L 854 | Consumer Behavior (4) (if not taken as base) |
| M&L 894.85 | Brand Management (2) |
| M&L 851 | Pricing Strategy and Tactics (4) |
| M&L 894.87 | Internet Marketing (2) |
Companies Who Have Hired Fisher MBA Graduates
Fisher MBAs have joined recruiting companies in a number of different positions, including as senior advertising associates, brand managers, public relations specialists, senior research associates, product managers, non-profit marketing associates, and retail marketing/merchandise planning managers.
A wide variety of companies hire our marketing management majors, including consumer marketers, business-to-business marketers, advertising agencies, and niche consulting firms. Here is a sample list of recruiters who have hired Fisher MBAs:
Procter & Gamble
Limited Brands
Chiquita
Coca Cola
Hewlett-Packard
Eli Lilly
General Mills
Kimberly Clark
3M
Nestle
SC Johnson
