| Marketing
Executive Education Program: Programs that are both general
(open-enrollment programs) and customized (specific to a company)
are offered throughout the year.
Some examples of successful open-enrollment programs that have been
offered are:
a) The Arthur Cullman Biennial Symposium on
Services in May 2005. More than 150 executives attended this
open-enrollment program in which some of the leaders in the service
industry discussed the changing landscape in American Business and
how every organization should focus on extending their product by
adding service components.
b) The American Marketing Association-Fisher
College of Business Marketing Essentials program in May 2005.
Over 35 executives from around the country attended this three-day
program.
For more information on Executive Education at Fisher, please visit:
http://fisher.osu.edu/programs/executive-education
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