Department of Marketing and Logistics Highlights, 2009
  
  Award for Pancakes for Parkinson's
 

Pancakes for Parkinson’s has been selected as a recipient of "the 2009 Outstanding Student Organization Collaboration Award" in recognition of collective efforts by Parkinson's Disease Awareness and American Marketing Association, student Chapter at Fisher College, by the office of Student Life, the Ohio Union and Coke Cola. Ohio State’s student organizations accomplish great things individually. They accomplish even more in collaboration with others. This award recognizes collaborations among two or more student organizations to coordinate programs or events that benefit the campus and/or local community.

The award will be presented at the 48th Annual Leadership Awards Celebration on Friday, May 15, 2009. Dan Wenzel is the president of student AMA chapter and Pat West is their faculty advisor. Congratulations to Dan, Pat and AMA at Fisher!
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Department of Marketing and Logistics Highlights, 2008
  
  M&L Faculty Play Key Roles in Success of FCOB Biz Quiz
  Rao Unnava and Shashi Matta served on the Fisher organizing committee responsible for this year's third annual Nationwide-Fisher Biz Quiz, held October 15-16, 2008. In addition, Curt Haugtvedt and Pat West helped officiate the preliminary and semifinal rounds. The Biz Quiz was hosted and run by the Fisher College of Business, and presented with the generous support of Nationwide's Financial Leadership Rotation Program, in partnership with The Wall Street Journal. The final rounds of this exciting, fast-paced quiz show competition were held at WOSU public televison's state-of-the-art production studios at Columbus' award-winning Center of Science and Industry (COSI). This competition is the only one of its kind in the nation designed to showcase the business acumen of top undergraduate business students from participating schools.
This year's Biz Quiz champions were:
1st Place Winner: Michigan State University
2nd place Winner: University of Wisconsin at Madison
3rd Place Winner: University of Minnesota.
Our Fisher quiz team, led by advisor Nancy Lahmers, made it to a very tightly contested semifinals round. Twenty-four top-ranked business schools from all over the country sent their teams to compete. The grand finale was attended by Dean Steve Mangum, Larry Hilsheimer (CFO, Nationwide), our quiz master, Krishnan Anantharaman, from The Wall Street Journal, among others.
For more details on this year's Biz Quiz,
please visit the event website at http://fisher.osu.edu/bizquiz
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Department of Marketing and Logistics Highlights, 2008
  
  Student American Marketing Association to host the first annual Pancakes for Parkinson's at OSU.
  On October 11, 2008, the student American Marketing Association chapter collaborated with Parkinson's Disease Awareness to host the first annual Pancakes for Parkinson's at OSU. The fundraiser was held at the Wexner Center Plaza before the Ohio State vs. Purdue football game. The goal was to raise donations and awareness for the Michael J. Fox Foundation for Parkinson's research. The event was sponsored by Bob Evans Farms Restaurants who donated all of the pancake batter. The fundraiser also included a bake sale, raffle, an appearance by Brutus Buckeye, and a performance by the OSU Women's Glee Club. The two organizations had an original goal to raise $10,000 for the Michael J. Fox Foundation, which was quickly surpassed by an extremely generous $25,000 donation by AK Steel. The new goal was set to $40,000 which was also accomplished by the end of the fundraiser. Pancakes for Parkinson's raised over $41,000 in donations for the Michael J. Fox Foundation. In addition, this donation will be matched through the Team Fox Challenge by a $1 million anonymous gift from the family of a member of the Foundation's Board of Directors.

 
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Department of Marketing and Logistics Highlights, 2008
  
  Congratulations to Fisher Student chapter of the American Marketing Association!
  They have been awarded the U-Project of the year by the Ohio Tobacco Prevention Foundation and the Northlich Corporation. The AMA Fisher Chapter project was stated to have reached their objectives through creative, strategic and targeting initiatives encompassing solid research, media, web and creative materials exceeding expected outcomes. Professor Terry Paul is the Student Organization advisor and Dan Wenzel is the Student President of this organization.

PRoject U 2007 – 2008 Campaign of the Year!

 
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Department of Marketing and Logistics Highlights, 2008
  
  The Department of Marketing and Logistics hosted the annual W. Arthur Cullman MBA Fellowship Luncheon on May 21, 2008.
  The Department of Marketing and Logistics hosted the annual W. Arthur Cullman MBA Fellowship Luncheon on May 21, 2008. This Fellowship is awarded annually to a marketing major (or majors) based on outstanding performance during the first year in the MBA program. The late Dr. Cullman was an active member of the College of Business, including Chair of the Marketing Department and Director of the MBA Program. In honor of his more than 30 years as both friend and mentor to many within the business and academic communities, this fellowship is made possible by a gift from The Limited, Inc. W. Arthur Cullman, Jr. and his son Jeff Cullman attended the event and presented the awards to Natalie P. Siston and Elizabeth Smith for their performance in 2007.

 
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Department of Marketing and Logistics Highlights, 2008
  
  Pat West presented with the 2008 James L. Ginter MBA Marketing Elective Teaching Award
  At the June 5, 2008 Department Faculty Meeting, Pat West was presented with the 2008 James L. Ginter MBA Marketing Elective Teaching Award. The award is based on a vote of the second year marketing MBA students. The award was established upon Jim Ginter's retirement in 2003 by the faculty as an expression of their appreciation for his decades of service to the department and the College. Jim Ginter presented the award to Pat West in recognition of her excellence in teaching and student involvement.

 
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Department of Marketing and Logistics Highlights, 2008
  
  Walter Zinn's MBLE students tackle storage capacity dilemma at DSW
  Some students erroneously believe they must wait for summer internships to apply classroom studies to real world experiences. However, there are several Fisher courses, such as the Field Problems in Logistics, which provide classroom lessons and professional practicum simultaneously.

Offered as an elective for the MBA and the Master in Business Logistics Engineering (MBLE) programs, Field Problems in Logistics is an advanced project course where teams of students work together to solve a logistics-related problem at a company.

Several large companies, both locally and from across the country, enthusiastically welcome the opportunity to have Fisher students address internal business problems. Footwear retailer, DSW, Inc., has provided projects for the logistics class for the last two years. This year, managers at Columbus-based DSW were thrilled to have Fisher logistics students tackle a storage and capacity issue at its main distribution center near the airport.

"It's free labor," quipped Jon Szekely, engineering manager for DSW. With a serious tone, he added, the company is committed to supporting the education community and derives substantial benefits from its relationship with Fisher and its students. "We have multiple heads attacking a sore business spot for us, where unfortunately, we don't have someone that we can dedicate to this project full-time."

http://fisher.osu.edu/news/fishernews/2008-05-30/dsw.html
Source: Fisher News
 
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Jon Szekely, engineering manager for DSW, worked with students in Fisher's Master in Business Logistics Engineering program to help solve a storage and capacity issue at the company's main distribution center.



Department of Marketing and Logistics Highlights, 2008
  
  Curt Haugtvedt's Marketing students help OSU place third in national hybrid vehicle competition
  Fisher students lent their marketing expertise to College of Engineering students who began a project four years ago for a national hybrid vehicle competition, the Challenge X, completed in Washington, D.C. last week in early May 2008.

Michael Shewmon and Katie Appelt conducted focus groups and lent other marketing expertise to help propel the fuel efficient Chevy Equinox, "The Ohio State Reverb" and its team to a third-place finish. Marketing the environmentally friendly vehicle and making it attractive to consumers were significant requirements in the competition.

Initially, Curtis Haugtvedt, associate professor of marketing, advised the team on marketing strategy. Last year, he turned the job over to Fisher students Shewmon and Appelt. "The students took the ball and ran with it," Haugtvedt said. "They did a terrific job. "

A national four-year competition sponsored by the U.S. Department of Energy, Challenge X engages engineering students to offer solutions to improve the energy efficiency of cars. Students in the College of Engineering have spent the past four years designing energy-efficient ways to improve the car, replacing the standard engine and transmission with a GM 1.9-liter turbo diesel and a six-speed automatic transmission.

Source: Fisher News
 
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Department of Marketing and Logistics Highlights, 2008
  
  “Marketing Alumni Research Camp” April 24-25, 2008
  This day-and-a-half event reunited Marketing Doctoral grads from 1995 through 2007 to share their research with each other, the faculty, and current marketing Ph.D. students. Professor Greg M. Allenby, organizer of the camp and Marketing Ph.D. Program Coordinator, welcomed doctoral grads from as near as Kent State and as far as Taiwan and Korea. Eight of the 12 grads who were able to attend made presentations on their current work. The Consumer Behavior-oriented talks dealt with Brand Stretchability, Memory, the Role of Prior Trust, the Impact of Planning Difficulty, and Organizational Exploration. The Quantitative-oriented presentations explored Variety Seeking Behavior, Joint Choice, and Under Reporting Bias.

Professor Allenby said that beyond the “reunion” and information-sharing aspects of the interaction, there were two unforeseen but valuable outcomes. The faculty learned that our grads continued to wrestle with questions they were exposed to on doctoral exams to help develop their research. In addition, the reunion was reassuring to current doctoral students who could observe their predecessors in successful, productive careers.

Alumni participants included Rohini Ahluwalia (University of Minnesota), Neeraj Arora (University of Wisconsin), Lichung Jen (National Taiwan University), Bob Jewell (Kent State University), Ling-Jing Kao (Santa Clara University), Jaehwan Kim (Korea University), Qing Liu (University of Wisconsin), Kyeong Sam Min (University of South Dakota), Nicole Montgomery (University of William and Mary), Sekar Raju (Iowa State University), Deepak Sirdeshmukh (North Carolina State University) and Sha Yang (New York University).
 
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Department of Marketing and Logistics Highlights, 2008
  
  Curt Haugtvedt was announced as the Marketing Professor of the Year
  Curt Haugtvedt was announced as the Marketing Professor of the Year by the undergraduate student American Marketing Association at their annual banquet on February 28, 2007.
 
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Department of Marketing and Logistics Highlights, 2008
  
  Curt Haugtvedt receives the 2007 Marketing Educator of the Year award
  Curt Haugtvedt received the 2007 Marketing Educator of the Year award from the Columbus Chapter of the American Marketing Association.
 
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Department of Marketing and Logistics Highlights, 2008
  
  Undergraduate Logistics Management students win the last 3 logistics case competitions
  Our undergraduate Logistics Management students have won the last 3 logistics case competitions in which they have participated. This time it was the Starbucks team of Isaac Elking, Michael Rieman, Tada Yamamoto, and Greg Yitsis and the event was the TLA Logistics Case Competition held April 9. Eight teams competed, including Michigan State, Univ. of Maryland, Syracuse and the Univ. of Arkansas. Teams were given a case in the morning, had 6 hours to prepare their solution, and then presented it to a panel of industry judges. The case was written by managers at Dow specifically for this event and focused on ways that Dow could shrink the carbon footprint of their supply chain operations. TLA Adviser, Prof. Keely Croxton, said, "I am also proud of the TLA officers who worked very hard to make the competition a success. And a big thank you to Professors John Saldanha and Travis Tokar for their help in running the event."
 
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Department of Marketing and Logistics Highlights, 2008
  
  Allenby's Research Gets National Attention
  Greg Allenby's article with Tim Gilbride was cited in a Marketing Science editorial by Eric T. Bradlow, the in-coming Editor-in-Chief, as a "home run" and example of the type of article he would like to see in the journal. To obtain additional information on Professor Allenby's research, which involves mathematical modeling of behavior processes, click here.
 
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Department of Marketing and Logistics Highlights, 2008
  
  Prof. Shashi Matta was named by the students as the Marketing Professor of the Year
  Prof. Shashi Matta was named by the students as the Marketing Professor of the Year at the Annual Banquet of the OSU chapter of the AMA held the evening of Wednesday March 5th at the Buckeye Hall of Fame Cafe in the Woody Hayes Ballroom. In addition to student members, recruiters from about 15 companies were in attendance, offering the opportunity for Marketing students, faculty, and local Marketing professionals to interact.
 
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Department of Marketing and Logistics Highlights, 2008
  
  Curt Haugtvedt is the lead editor on a new book, Handbook of Consumer Psychology, (with Paul M. Herr and Frank R. Kardes), 2008, Lawrence Erlbaum Associates.
  Curt Haugtvedt is the lead editor on a new book, Handbook of Consumer Psychology, (with Paul M. Herr and Frank R. Kardes), 2008, Lawrence Erlbaum Associates. This publication is the fourth book in Erlbaum's Marketing and Consumer Psychology Series, of which Curt is the Series Editor. This new Handbook "….contains a unique collection of chapters written by the world's leading researchers in the dynamic field of Consumer Psychology. Although these researchers are housed in different academic departments … all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes."
 
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Department of Marketing and Logistics Highlights, 2008
  
  Pat West receives the Undergraduate Program Teaching Award
  Pat West received the Undergraduate Program Teaching Award for superior teaching in the UG program at the February 12, 2008 Fisher College Student/Faculty Mixer.
 
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Department of Marketing and Logistics Highlights, 2008
  

  Department of Marketing and Logistics hosts five visiting scholars in 2007-2008
  Dr. Jong Wook Kwon is Assoc Dean & Asst Prof. at Kangwon National University in South Korea. He is here as a visiting scholar from September 2007 through August 2008, working with Curt Haugtvedt. Their activities will include research on “Cross National Study of Cultural Difference Among Employees of Korean and American MNCs” and “Effect of Target-Specific Group Collectivism on Organizational Commitment: A Comparison of Korean and American Employees”

Greg Allenby is hosting two visiting scholars. Dr. Joachim Buschken, (on left) visiting from January through March 2008, is a Professor at Catholic University of Eichstatt-Ingolstadt in Germany. His research interests include stochastic modeling of individual purchase behavior, buying behavior at the point-of-sale, Bayesian statistics in marketing, and customer lifetime value modeling. Dr. Takuya Satomura, (on right) visiting from January through September 2008, is an Associate Professor at Keio University in Japan. He is interested in research on econometric models in marketing; in particular modeling the interaction between the firm and consumer.
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scholars


Department of Marketing and Logistics Highlights, 2008
  

  Department of Marketing and Logistics hosts five visiting scholars in 2007-2008
  Ms. Yan “Diana” Liu (on left) and Ms. Ruixue “Snowy” Zhang, (on right) visiting from September 2007 through August 2008, are doctoral students at Dalian University of Technology in China. Diana is researching “word of mouth” with Bob Burnkrant and Snowy is researching relationship marketing with Bob Leone. Both these visiting scholars are doctoral students of Professor Dahai Dong at Dalian, who was a visiting scholar with the department in 2005-2006 as a Fulbright Scholar working with Bob Burnkrant.

Over the past 10 years the Department of Marketing and Logistics has hosted a total of 28 Visiting Scholars from 13 different countries. The Scholars’ sponsoring institutions totally fund their visits, while the College & Department provide office space and access to OSU resources. While about half have come from Asia, we have also had visitors from Scandinavia, South America, Europe, and Canada. Some Scholars have been doctoral students and some have been business school deans. Their visits have ranged in length from one quarter to one full calendar year. They sit in on classes and Research Colloquia; and they engage in research with their faculty sponsors on topics such as consumer behavior, supply chain management, econometric modeling, advertising, inventory control, and Bayesian methods in marketing.

These collaborative relationships have resulted in opportunities for our faculty to participate in the doctoral education process at overseas universities, and for continuing joint research and co-authored publications with international colleagues.
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doctoralstudents
 

Department of Marketing and Logistics Highlights, 2008
  

  Haugtvedt helps launch first-ever psychology handbook
  From Fisher News: "The Handbook of Consumer Psychology" contains theoretical reviews and research studies in consumer psychology, marketing, advertising and consumer behavior by some of the field's top scholars. Curtis P. Haugtvedt, associate professor of marketing and co-editor of the handbook, said it provides a history of the field, contains integrative literature reviews and sets the path for future research.

The handbook was created to provide researchers and students in various disciplines including advertising, communications, marketing, psychology and human ecology a reference point on consumer psychology, Haugtvedt said. A former president of the Society for Consumer Psychology, Haugtvedt edited the handbook along with Paul M. Herr, University of Colorado professor of marketing, and Frank R. Kardes, a University of Cincinnati professor of marketing.

The work examines the scientific understanding of cognitive, affective and behavioral responses to products and services as well as the marketing of products and services. A section on consumer well-being explores various ethical and social issues including compulsive shopping and tobacco advertising aimed toward children.
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Curtis P. Haugtvedt

Department of Marketing and Logistics Highlights, 2008
  

  Prof. Shashi Matta wins the "Coca-Cola Critical Difference for Women Grant" for 2007-2008
  Prof. Shashi Matta won the "Coca-Cola Critical Difference for Women Grant" for 2007-2008. This is a competitive grant open to all professors at OSU, administered by the Department of Women's Studies. His winning project is entitled "Consumers' Inferences from Gender Diversity in Service Firms."
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Department of Marketing and Logistics Highlights, 2008
  
  Prof. Neeli Bendapudi will present "From Academia to the Boardroom: How International Business REALLY Happens"
  Prof. Neeli Bendapudi will present "From Academia to the Boardroom: How International Business REALLY Happens" at the February 29, 2008, program entitled TARGET: Getting to Global. Sponsored by Fisher College's CIBER, this 7:30 – 10:30 am program will feature a keynote speech by OSU President E. Gordon Gee. TARGET has successfully assisted more than 60 small and medium-sized companies throughout Ohio to begin or to increase their export business. The U.S. Department of Commerce, the Ohio Department of Development, and the Small Business Development Center will all be present to talk with attendees about the various services they offer. The event also includes an opportunity for corporate participants to network with Fisher students who are interested in international business.

TARGET: Getting to Global
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Department of Marketing and Logistics Highlights, 2007
  
  Larry Robinson was presented with the 2007 James L. Ginter MBA Marketing Elective Teaching Award
  At the Nov. 1, 2007 Department Faculty Meeting, Larry Robinson was presented with the 2007 James
L. Ginter MBA Marketing Elective Teaching Award. The award is based on a vote of the second year marketing MBA students. The award was established upon Jim Ginter's retirement in 2003 by the faculty as an expression of their appreciation for his decades of service to the department and the College. Jim Ginter presented the award to Larry Robinson in recognition of his excellence in teaching and student involvement.
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Department of Marketing and Logistics Highlights, 2007
  
  Nationwide Fisher Biz Quiz National Challenge
 

Oct. 27 – Nationwide Fisher Biz Quiz National Challenge at 10 am. on Saturday, Oct. 27. Rao Unnava and Shashi Matta have been involved in organizing this televised event in which teams of undergraduate business students from across the country will test their knowledge of significant business news in a fast-paced quiz show format. Sponsored by Nationwide's Financial Leadership Rotation Program, Fisher College of Business at The Ohio State University and The Wall Street Journal, 18 business schools from the Big Ten, the universities of Texas, Florida, Southern California and New York University are among those competing.

The Fisher team consisted of Nate Palmer, Ryan Watson and Jon Stroh, and was advised by Nancy Lahmers, Honors Cohort program coordinator.
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Department of Marketing and Logistics Highlights, 2007
  
 
Supply Chain Management Educators' Conference
  Dr. Walter Zinn is the 2007 Chairman of SCMEC, The Supply Chain Management Educator's Conference in Philadelphia last Sunday, October 21. This conference is sponsored by CSCMP.

Held annually on the Sunday prior to the Council of Supply Chain Management Professionals' annual conference, SCMEC affords academics and researchers the opportunity to submit their current research for consideration and presentation at this prestigious event. The conference, open to all academics and annual conference attendees, offers informative and interactive sessions while providing an excellent venue for networking with colleagues from around the globe.

http://cscmp.org/Academics/Conference.asp
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Department of Marketing and Logistics Highlights, 2007
  
  Scholar Spotlight
Leone's research on referral advertising featured in Harvard Business Review
  New research by Robert P. Leone, the Berry Chair of New Technologies, on the value of word-of-mouth referrals is featured in the October issue of Harvard Business Review.

High-spending loyal consumers are traditionally the most coveted by corporations. However, new research in the October issue of Harvard Business Review by a Fisher professor shows that some customers who spend considerably less could be more valuable because of their vast social networks and their ability to communicate their positive experiences with a company.

Corporations have long relied on consumers word-of-mouth referrals to capture new customers. Firms that effectively identify customers who generate the most referrals could expand their revenue streams by millions of dollars annually, according to Robert P. Leone , the Berry Chair of New Technologies in Marketing and co-author of the study.

The study, conducted along with University of Connecticut marketing professor V. Kumar and doctoral student J. Andrew Petersen, is the first to track the value corporations gain from this unofficial sales force of satisfied customers. It also examined how companies build marketing campaigns to motivate customers to refer new customers.

Working with managers at a telecommunications firm and a financial services firm, the researchers polled a sampling of customers on their referral intentions and then tracked the consumer's actual spending and referral habits. Read More»

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Department of Marketing and Logistics Highlights, 2007
  
  Customer Loyalty Symposium offered at Fisher
  Created by Fisher's Initiative for Managing Services, the symposium, Retention: People, Customers and Profitability, will feature business leaders and Fisher faculty. Presentations will be given by Fred Reichheld, author of Loyalty Rocks and leading authority on customer retention, and Robert Leone, professor of marketing at Fisher and co-author of a new Harvard Business Review article on relationship marketing and customer referrals.

The Tuesday, Nov. 6 symposium at the Fisher College of Business at The Ohio State University will help business leaders develop new approaches to service that will help them exceed customer expectation and increase profits.

Registration information is available on Executive Education's Web site .

While attracting new customers is an important business strategy, companies successful in retaining just five percent of current customers are able to increase profits by up to 75 percent. "Lots of businesses spend big on attracting new customers, then skimp on their current customers," said Michael D. Smith, associate director of the Initiative for Managing Services. "The reality is market research shows that retaining current customers is far more profitable."

The symposium will include presentations on employee development identified as a a key to successful customer retention. Two presentations on staff development and retention will be given by Ana-Claudia Dutra , Accenture, managing partner for organizational development, and Claudia Abrams , senior director, Human Resources Shared Services, OSU Medical Center.
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Department of Marketing and Logistics Highlights, 2007
  
  Marketing Boot Camp, Sponsored by Whirlpool Corporation
  Oct. 19 – Marketing Boot Camp, Sponsored by Whirlpool Corporation, Gerlach Hall – 9:00 am – 3:00 pm, Room 365. Administered by Prof. Bob Leone and Jenny Heckscher, Director, Corporate and Graduate Relations, FCOB Office of Career Services. Speakers from Whirlpool, Nationwide, Resource Interactive, and Nestle interact with students and faculty regarding career and internship opportunities in marketing.
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Department of Marketing and Logistics Highlights, 2007
  
  Dr. Douglas M. Lambert Receives SOLE Award
  SOLE – The International Society of Logistics (SOLE), selected Dr. Douglas M. Lambert, the Raymond E. Mason Chair in Transportation and Logistics, and Director of the Global Supply Chain Forum, Fisher College of Business at The Ohio State University, to receive the Eccles Medal at the Society’s 42nd Annual International Logistics Conference and Exposition held on August 23, 2007. The Eccles Medal was established in honor of the late Admiral Henry Eccles, one of the most highly respected logisticians of the 20th Century. SOLE presents this award to recognize outstanding achievements in the development or administration of logistics education, and research.

SOLE is a non-profit international professional society composed of individuals organized to enhance the art and science of logistics technology, education and management. SOLE was founded in 1966, "to engage in educational, scientific, and literary endeavors to advance the art of logistics technology and management."
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Dr. Lloyd H. Muller, CPL, President, SOLE - The International Society of Logistics, presents the Society's 2007 Eccles Medal to Dr. Douglas M. Lambert, the Raymond E. Mason Chair in Transportation and Logistics and Director, The Global Supply Chain Forum, Fisher College of Business, The Ohio State University.  The award was presented 23 August 2007 in Pittsburgh, Pennsylvania at the Society's 42nd Annual International Logistics Conference and Exposition.


Department of Marketing and Logistics Highlights, 2007
  
  Undergrad team wins logistics case competition
  With only six hours to prepare, four Fisher undergraduate students developed a plan to help a petroleum corporation implement a new off-shore oil rig and in doing so overwhelmed the judges at a recent case competition.

Kevin Black , Isaac Elking , Julie Hoopes and Brian Schoo captured the top prize at the TLA Logistics Case Competition held at Fisher March 30. They were coached by Keely Croxton, associate professor of logistics.

The team had to design a system and schedule the movement of materials to the production platform being built in the Gulf of Mexico for Shell Oil, the sponsors of the competition.

"The case had a lot of complicated information and we spent a great deal of the morning just sorting through the data," Hoopes said. "Our ability to work as a team, delegate tasks and come up with a practical solution is a result of the background we learned in our logistics classes as well as the frequent number of case studies done in classes."

While designing their strategy, teams also had to consider costs, capacities and demand to determine an efficient schedule, Croxton said. They were also asked to consider safety and potential emergency needs in their design.

"The judges said they had no problem deciding who the winning team should be," Croxton said. "They were impressed with the detail in the team's solution and their presentation, particularly given the short timeframe they had to work on the case."
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Kevin Black from left to right, Isaac Elking, Julie Hoopes, not pictured Brian Schoo, display the first place trophy they earned by winning TLA Logistics Case Competition.


Department of Marketing and Logistics Highlights, 2007
  
  Neeli Bendapudi was awarded the Best Elective Instructor in the Full-time Track.
  At the Spring 2007 MBA Pre-Commencement Program, Neeli Bendapudi was awarded the Best Elective Instructor in the Full-time Track. The MBA Teaching Awards are selected by vote of the graduating MBA class.
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Department of Marketing and Logistics Highlights, 2007
  
  Martha Cooper received one of several Fisher College of Business Undergraduate Program Awards
 
Martha Cooper received one of several Fisher College of Business Undergraduate Program Awards presented at the faculty/student mixer held April 16. Prof. Cooper was recognized for outstanding contributions to the Undergraduate Program through Teaching in a Major Area.

 
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Department of Marketing and Logistics Highlights, 2007
  
  Prof. Mike Knemeyer featured in the Jan. 12, 2007 Fisher College electronic newsletter’s Scholar Spotlight section.
 
Prof. Mike Knemeyer featured in the Jan. 12, 2007 Fisher College electronic newsletter’s Scholar Spotlight section. Logistics service providers add value to Internet retailers, study shows.

A survey of 200 internet sellers found there is still a lack of understanding of the value of logistics service providers (LSPs) in lowering costs and improving revenue, according to an article that appeared in the summer 2006 issue of California Management Review. A. Michael Knemeyer, an assistant professor of logistics at Fisher and co-author of the article, indicated that most e-commerce firms view the outsourcing of logistics services only from a cost perspective. Many fail to realize that a positive relationship with LSPs can not only help streamline operations and lower costs in shipping process, but they can also improve customer loyalty and help a company expand into new markets.

 
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Department of Marketing and Logistics Highlights, 2007
  
  Faculty-MBA Marketing Major lunch series was inaugurated in Winter Quarter 2007.
 

These lunches will be held in the marketing department conference room from 12:30 - 1:18pm and we will invite 10-12 students (first and second year students) to join 3-4 faculty. The goal is for faculty to talk about their research and the MBA course(s) they teach so the students can get to know the faculty and make more informed decisions about electives they take.

 
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Department of Marketing and Logistics Highlights, 2007
  
  Marketing Doctoral Program Rated 7th By The Chronicle of Higher Education.
  The Chronicle of Higher Education has ranked Marketing Doctoral Program as 7th. The data employed includes all articles and books published by faculty as well as citations of work to infer faculty quality and, therefore, the quality of associated doctoral programs.

 

 
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Department of Marketing and Logistics Highlights, 2006
  
  Bob Leone Receives James L. Ginter MBA Marketing Elective Teaching Award.
  The 2006 James L. Ginter MBA Marketing Elective Teaching Award was presented to Prof. Robert P. Leone at the October Department of Marketing and Logistics faculty meeting. It is the third time Prof. Leone has received this recognition. The award is based on a vote of the second year marketing MBA students. The award was established upon Jim Ginter's retirement in 2003 by the faculty as an expression of their appreciation for his decades of service to the department and the College. Jim Ginter presented the award to Bob Leone in recognition of his excellence in teaching and student involvement.

 

 
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Department of Marketing and Logistics Highlights, 2006
  
  World Trade Magazine includes Bud La Londe in its list of the "Fabulous 50 Plus One"
  It is a pleasure to announce that the World Trade Magazine has included Bud La Londe in its list of the "Fabulous 50 Plus One." This list recognizes the people, companies and even countries that are forging the future of world trade. The nominees come from their Editorial Board of industry leaders, consultants and journalists.

 

 
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Department of Marketing and Logistics Highlights, 2006
  
  Keely Croxton and Walter Zinn will receive the Bernard J. LaLonde JBL Best Paper Award
  Keely Croxton and Walter Zinn will receive the Bernard J. LaLonde JBL Best Paper Award for their article “Inventory Considerations in Network Design” published in the Journal of Business Logistics in 2005. The award will be presented at this year’s Supply Chain Management Educator’s Conference on Sunday, October 15.

 

 
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Department of Marketing and Logistics Highlights, 2006
  
  Shashi Matta won the AMA’s award
  Shashi Matta won the AMA's annual award for the best “services” article published in the previous calendar year (2005) for his article with Valerie Folkes in the Journal of Consumer Research. The award was announced at the recent 2006 Frontiers in Service Conference, the premier conference for academics and practitioners interested in services and services marketing.

In the article, the authors use experimental research to investigate the effect that gender counter-stereotypical service employees have, on consumer’s inferences about the service provided and about the service brand. From the fear that consumers expect counter-stereotypical service providers to provide poor service, employers sometimes refrain from hiring people for positions in which they might be perceived as counter-stereotypical (for eg., female financial advisors, male nurses, female mechanics, etc.). However, novel results from this research offer an incentive for service firms to increase diversity in their workforces. For more information on this research, see

Shashi Matta and Valerie Folkes (2005), “Inferences about the Brand from Counter-stereotypical Service Providers,” Journal of Consumer Research, 32(2), 196-206.

 
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Department of Marketing and Logistics Highlights, 2006
  
  Curt Haugtvedt receives the 2006 Marketing Professor of the Year
  Curt Haugtvedt received the 2006 Marketing Professor of the Year award from the OSU student chapter of the American Marketing Association. The award was presented at the AMA's Annual Banquet.

 
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Department of Marketing and Logistics Highlights, 2006
  
  Neeli Bendapudi receives the Marketing Educator of the Year award
  Neeli Bendapudi received the Marketing Educator of the Year awardfrom the Columbus Chapter of the American Marketing Association. The award was presented at the AMA's Achievement in Marketing awards banquet held May 16, 2006 at the Confluence Park Restaurant.

 
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Department of Marketing and Logistics Highlights, 2006
  
  Department of Marketing and Logistics professors receive 3 of 4 faculty awards
  Department of Marketing and Logistics professors received 3 of 4 faculty awards presented at the annual Fisher College of Business Pace Setters event held May 4, 2006. Thomas Otter received The Daniel Westerbeck Undergraduate Teaching Award. This award recognizes a faculty member who has made an exceptional contribution toward encouraging student intellectual and social growth. Bob Leone received The Daniel Westerbeck Pace Setters Graduate Teaching Award which is given for exceptional achievement in the classroom and for his efforts at promoting and encouraging student intellectual and social growth. Keely Croxton received a Faculty Research Award in recognition of her outstanding contributions to research.

 
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Department of Marketing and Logistics Highlights, 2006
  
  Bendapudi leads Fisher team at public school Conference
  Some school administrators may not give much thought to their systems’ public identity as a brand except at levy time, according to Ralph Johnson, director of the Center for Leadership for the Franklin County Educational Service Center.

That is why Neeli Bendapudi, marketing professor and director of the Initiative for Managing Services (IMS), rounded up ten MBA students and Mindy Stobart, IMS associate director, to lead sessions on branding at the Spring Leadership Conference in April.

The day-long conference, “Communicating Organizational Messages and Building Trust in a Changing World,” was held for public school administrators from nine area systems. Hosted and sponsored by the Limited Brands and the Franklin County Educational Service Center, the Fisher team and the Regional School Improvement Team of Central Ohio helped organize the event.

Bendapudi conducted the opening session on building brand equity. The 10 MBA students served as facilitators in small group activities, including leading school administrators in a brand awareness exercise.

Bendapudi suggested that school systems need to develop a brand identity. “Brand equity is the goodwill you create and how you want to be perceived. It’s creating a culture,” she said.

She told the participants that schools need to view their various stakeholders—parents, students, teachers and the community—as customers and engage in relationship marketing to promote their brand. “A brand is a promise that is both functional and emotional,” she said. “You need to be top of mind with your customers.”
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Department of Marketing and Logistics Highlights, 2006
  
  Kimberly Clark hosted the Annual Brand Olympics
  Continuing with tradition, Kimberly Clark hosted the Annual ‘Brand Olympics’ for Fisher College of Business students on April 20th at the Varsity Club. K-C executives organized this unique event along with the Fisher MBA Marketing Association. Students had the valuable opportunity to interact with executives of this leading corporation in an informal atmosphere. The evening began with games exclusively designed with Kimberly Clark products. Prizes included a gift set from Kimberly Clark, and gift certificates for Barnes & Noble and AMC theaters. Kimberly Clark executive Paul Hemingway, a Fisher alumnus, said that the Brand Olympics has always been a unique event that brings K-C executives together with Fisher students in a social environment.


From Top: Paul Hemingway from K-C talking with the new MBA Marketing Association president Nisha Vanvari, and, Prof. Bob Leone (left), Adviser for the AMA Marketing Association visits with students and our new Assistant Professor Shashi Matta (right)
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Department of Marketing and Logistics Highlights, 2006
  
  The Transportation & Logistics Association hosts the Case Competition
The Transportation & Logistics Association (TLA), Fisher’s undergraduate logistics student organization, hosted the First Annual TLA Logistics Case Competition on April 6-7, 2006. Five teams competed: The Ohio State University, Michigan State University, Miami University, University of West Florida, and University of Arkansas. All five teams attended the TLA banquet on Thursday night, which was held at the Statehouse and was also attended by representatives from 14 companies, as well as OSU logistics students and faculty. The teams received the case on Friday morning and had 7 hours to prepare their solution and presentation, which they presented to a panel of 5 industry judges. The case was written by managers at DaimlerChrysler, who sponsored the competition, and involved developing a logistics solution for moving parts and components from the suppliers to a production line in their Windsor plant. Miami University won 1st place, the OSU team took 2nd, and University of W. Florida finished 3rd. The advisors of the other schools said that there had been a lot of talk of having an undergraduate logistics case competition like this, and they were very glad that we had decided to organize and host it. They were also impressed with the professionalism of the TLA officers who put the whole competition together. They look forward to this becoming an annual event.

A team comprised of undergraduate logistics majors, Brian Davis, John Hofmeister, Meghan Ignac and Joshua Russell, took 2nd place in the TLA Logistics Case Competition on Friday, April 7. Teams from five schools competed, giving presentations to a panel of five industry judges. The judges were impressed with the presentation content and style of the Fisher team.
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Department of Marketing and Logistics Highlights, 2006
  
  Department holds its annual W. Arthur Cullman MBA Fellowship luncheon

On April 20, 2006, the department held its annual W. Arthur Cullman MBA Fellowship luncheon. Carmen Chirita and Paul Nichols were presented with this award, which recognizes outstanding performance by marketing majors in their 1st year of the MBA program (2005). The students received a plaque and a monetary award credited toward their university fees. Faculty participants included Bob Burnkrant, Bob Leone, and Rao Unnava. The luncheon was also attended by college administrators and Art Cullman Jr.

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Department of Marketing and Logistics Highlights, 2006
  
  Cindy Coykendale is honored at the 90th anniversary luncheon
Cindy Coykendale is honored at the 90th anniversary luncheon (at The Blackwell) on March 8th for being the current staff member with the most years of service to the college.

Cindy has been with The Department of Marketing and Logistics for over 37 years. She is a wonderful asset to the department and college. Her wealth of knowledge and experience is inexhaustible and her care and concern for the department and its people has no limit. Cindy had served on several committees at the University including The Staff Advisory Committee. She is a coordinator for the Campus Campaign and volunteers on an individual basis with several organizations in her personal life.
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Department of Marketing and Logistics Highlights, 2006
  
  Shashi Matta will join the Department of Marketing and Logistics as an assistant professor in marketing.
  Shashi Matta will join the Department of Marketing and Logistics as an assistant professor in marketing. He is completing his Ph. D. at the Marshall School of Business, University of Southern California. His work, in the area services marketing, draws on a strong conceptual base in consumer behavior. His research has been published in the Journal of Consumer Research and the Journal of the Academy of Marketing Science.
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Department of Marketing and Logistics Highlights, 2006
  
  John Saldanha will join the Department of Marketing and Logistics as an assistant professor of logistics.
  John Saldanha will join the Department of Marketing and Logistics as an assistant professor of logistics. He is completing his Ph. D. at the Smeal College of Business, The Pennsylvania State University. His primary research interest is in the area of information utilization in supply chain management, and his work draws on strong analytical and transportation skills. His research has appeared in Transportation Journal and Maritime Policy and Management.
   
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Department of Marketing and Logistics Highlights, 2006
  
  Two visiting faculty, David Cahill and Travis Tokar, will be joining department of Marketing and Logistics.
  Two visiting faculty members will join the department effective autumn quarter. They are David Cahill, completing his Ph. D. at WHU Otto Beisheim School of Management, Vallendar, Germany; and Travis Tokar, completing his Ph. D. at the University of Arkansas.
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Department of Marketing and Logistics Highlights, 2006
  
  Bob Leone organizes Procter & Gamble Leadership Advantage Camp
  The annual Procter & Gamble Leadership Advantage Camp was held Jan. 21-22, 2006. The Faculty Coordinator was Bob Leone, Department of Marketing and Logistics. Procter & Gamble's CFO, Clayt Daley was the keynote speaker. The two day event allows Undergraduate students to build on their proven leadership skills through a series of interactive presentations, lively dialogue and team building activities, culminating in a business case. Students also participate in intensive interview and resume training.
   
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Department of Marketing and Logistics Highlights, 2006
  
  Leslie Fine's marketing students assist The Women's Fund of Central Ohio
Leslie Fine's Autumn Quarter managerial marketing class took on the project of assisting the budget-strapped non-profit group The Women's Fund of Central Ohio. The Women's Fund assists with grant writing to encourage positive social change for women and girls. The agency needed assistance in developing cost-effective methods to boost attendance at the group's grant writing workshops in six central Ohio counties. Students met with the agency's directors and helped generate new marketing ideas including: e-mailing fliers for the meetings, creating a registration form on the organization's Web site, encouraging increased visibility at community events and holding workshops at the cafeteria of a large employer in each county. "Non-profits certainly have marketing problems just like corporations," Fine said. "Regardless of students' professional aspirations, I think if they want to be a really well-rounded decision maker they need to know the aspects of both for-profit and non-profit organizations to be successful."
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Department of Marketing and Logistics Highlights, 2006
  
  JMR selects Greg Allenby as an Associate Editor
Greg Allenby is an Associate Editor for JMR
Journal of Marketing Research selects Greg Allenby as an Associate Editor. Professor Allenby will assist the Journal in the area of Bayesian Statistics and Economics.
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Department of Marketing and Logistics Highlights, 2006
  
  Bayesian Statistics and Marketing
Greg Allenby is the co-author (with Peter Rossi and Rob McCulloch) of a new book entitled Bayesian Statistics and Marketing (Wiley, December 2005). For more information, see:

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470863676,descCd-description.html
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Department of Marketing and Logistics Highlights, 2005
  
  Fisher Thought Leaders Series talk: “ Bayesian Statistics and Marketing”
Greg Allenby presented a talk on Nov.18, 2005 on Bayesian methods in marketing. The presentation is an overview of Bayesian methods, illustrating its use in assessing the effectiveness of marketing expenditures for generating new business. Greg Allenby will be offering a PhD seminar on Bayesian statistics in 2006 Winter quarter. The class will be on Tuesday mornings, and follow his new book “Bayesian Statistics and Marketing” (http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470863676.html). The material in the course is widely applicable to the analysis of data from surveys, experiments and the market place.
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Department of Marketing and Logistics Highlights, 2005
  
  Eccles Medal from SOLE
Martha Cooper will receive the Eccles Medal from SOLE - The International Society of Logistics at their conference in Orlando, FL, August 16-18, 2005. The Eccles Medal was established in honor of the late Admiral Henry Eccles, one of the most highly respected logisticians of the 20th Century. SOLE presents this award to recognize outstanding achievements in the development or administration of logistics education.
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Department of Marketing and Logistics Highlights, 2005
  
  Logistics major at 3rd and Marketing Major Ranked 15th by U. S. News & World Reports 2005
U. S. News & World Report’s 2005 undergraduate program annual rankings include our Logistics major at 3rd among 1400 colleges and universities nationwide. The specialty rankings are based in the opinions of business school deans and faculty members. Our Marketing major was ranked 15th. Among 131 undergraduate business programs, the Fisher College of Business was ranked 17th in the country and 10th among public university business schools for the second consecutive year. We remain one of only 11 business schools with both undergraduate and MBA programs ranked in the top 20.
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Department of Marketing and Logistics Highlights, 2005
  
  Supply Chain/Logistics area of concentration 3rd by U.S. News and World Report
On April 1, 2005 U.S. News and World Report released its 2006 Top 50 MBA program rankings, involving assessments of 391 MBA programs nationwide. The specialty rankings part of the report listed as our Supply Chain/Logistics area of concentration 3rd overall, up from 8th last year. Fisher College’s MBA program was ranked 21st overall, 7th among public university business schools, and 3rd among Big Ten programs.
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Department of Marketing and Logistics Highlights, 2005
  
  Bendapudi Leads Fisher's New Focus on Service Sector
The Fisher College has established the Initiative for Managing Services (IMS), one of the first specialized programs at a major U.S. institution to focus on the growing dominance of the service sector in the U.S. economy.

Associate Professor of Marketing Neeli Bendapudi has been named director of IMS. Management and Human Resources Department Chair David Greenberger has been named faculty fellow of IMS. IMS will support faculty and student research on service delivery issues, organize training programs for executives in the service industry and ensure a cutting-edge service curriculum. http://fisher.osu.edu/centers/ims
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Department of Marketing and Logistics Highlights, 2005
  
  Allenby's NSF Grant Featured in OSU Research News
Angela Dean from Statistics, Trish Van Zandt from Psychology, and Greg Allenby are co-investigators on a $618,000 research grant from the National Science Foundation. They are investigating how Bayesian Statistics can be used to help marketers figure out what consumers want --
WHY WE BUY: How a Statistical Technique is Gaining Momentum, and Helping Marketers Connect our Minds to our Wallets.
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Department of Marketing and Logistics Highlights, 2005
  
  Master of Business Logistics Engineering Degree To Be Offered
Fisher College and the College of Engineering are partnering on a master of business logistics engineering degree, one of the few programs of its kind in the United States. The new program will begin fall quarter 2005. The specialized, 45- credit- hour degree provides students with a solid base in management and logistics education coupled with a strong technical engineering curriculum. The degree is targeted to individuals with either business or engineering backgrounds as well as individuals with a strong quantitative background. The specialized, 9-to-15 month degree was jointly developed by both the Fisher College of Business' department of marketing and logistics and the College of Engineering's department of industrial, welding and systems engineering, which were recently named as top-20 programs according to U.S. News and World Report. Applications are being accepted for students to begin the program in fall quarter 2005. For more information, contact the MBLE program chair, Prof. Walter Zinn at 614-292-0797 or by email at zinn.13@osu.edu. More...
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Department of Marketing and Logistics Highlights, 2005
  
  12th Biennial Cullman Symposium Scheduled
The twelfth biennial W. Arthur Cullman Symposium will take place May 26-27 in the Blackwell Hotel. This year, the symposium focuses on "Competing through Service," which examines the growing dominance of the services industry and how top-performing organizations compete through the strategic use of service. Neeli Bendapudi, Associate Professor and Director of the College's Initiative for Managing Services, is the faculty coordinator. Speakers include Les Wexner, chairman and CEO, Limited Brands; Richard D. Wood, chairman, Wawa, Inc. and Ann Rhodes, president, People Ink. Named in honor of one of Fisher College's most distinguished faculty members, the Cullman Symposium is a forum where some of the world's best thought leaders and practitioners meet and share ideas.
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Department of Marketing and Logistics Highlights, 2005
  
  Student Part of Winning Case Competition Team
The MBA Marketing Association sent three students, Carmen Chirita, Akrit Malik and Jih-Ping Wu, to the 2005 Simon Marketing Case Competition, which took place April 8-9 at the Simon Graduate School of Business Administration, University of Rochester. In the case competition, teams of five were selected at random from different business schools. First-year MBA student Carmen Chirita was part of the winning team which included Adrian Luh, Purdue University; Jane Merten, University of Iowa; David Nelson, Georgia Institute of Technology; and Matt Rice, University of Rochester. The teams worked on a business case involving Fisher-Price, the sponsor of the competition. After being presented with the case, the teams had 5 hours to develop a marketing plan, followed by a 10-minute presentation and five-minute Q&A session. Seventeen universities participated, including MIT, Columbia University, New York University and Carnegie-Mellon University. The panel of judges included representatives from Fisher-Price, the Simon School and a representative of a local marketing firm. The five winning team members were each awarded $1,000.
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Department of Marketing and Logistics Highlights, 2005
  
  Fisher Thought Leaders
The College's Friday, April 1 Sander Flaum Leadership and Professional Development Seminar Series featured Bud La Londe. His presentation "Some Thoughts on the Extended Enterprise," discussed trends in outsourcing and off shoring partnering, and their implications for management and organizations. This seminar series typically meets at 8:00 am in Gerlach Hall 305 the first Friday of each month to allow faculty, staff and graduate students to interact around various research topics.
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Department of Marketing and Logistics Highlights, 2005
  
  Cullman MBA Fellowships Presented
On March 1, 2005, the Department held an Awards Luncheon to present the 2004 W. Arthur Cullman MBA Fellowships. These Fellowships, which include a monetary credit toward the students' tuition and fees accounts, is awarded annually to a marketing major (or majors) based on outstanding performance during the first year in the MBA program. The MBA student recipients were Charles F. Fultz, Fan Liu, Brandon J. Micko, and Anil K. Patel. The students were selected by a faculty committee, and they also received an inscribed plaque. Faculty participants included Bob Burnkrant, Bob Leone, and Rao Unnava. The 12th Biennial W. Arthur Cullman Symposium is scheduled for May 26-27, with the theme "How to Compete Through Services." Neeli Bendapudi, Associate Professor and Director of the College's Initiative for Managing Services, is the faculty coordinator. For more information visit www.fisher.osu.edu/exec/cullman.
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Department of Marketing and Logistics Highlights, 2005
  
  Paul is Professor of the Year
Professor Terry Paul was presented with the 2005 Marketing Professor of the Year award from the student AMA Chapter at its Annual Banquet Feb. 16 held at The Blackwell.
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Department of Marketing and Logistics Highlights, 2005
  
  In January 2005, Greg Allenby was elected to the office of Vice President for Education in the Institute for Operations Research and the Management Sciences (INFORMS) society on Marketing Science. The organization caters to the needs of professionals in the operations research and management sciences fields.

Greg Allenby has been asked to chair the Paul Green Award committee for 2005, sponsored by the American Marketing Association for the paper published in Journal of Marketing Research that has the most relevance for the practice of marketing research.
   
   
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Department of Marketing and Logistics Highlights, 2005
  
  Bob Leone served as one of the organizers and hosts of the 2005 P&G Leadership Advantage Camp. Now in its sixth year, the two-day event, which took place Jan. 8-9 in Pfahl Hall, helped top Fisher students build on their proven leadership skills through a series of interactive presentations, lively dialogue and team building activities, culminating in a business case that involved creating a new brand.

Prof. Terry Paul received the 2005 Marketing Professor of the Year award from the OSU student American Marketing Association Chapter. The award was presented at the AMA’s Annual Banquet held Feb. 16 at The Blackwell.
   
   
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Department of Marketing and Logistics Highlights, 2005
  
  Logistics programs from around the U.S. and one team from Germany competed over the weekend of Feb. 19 at the 8th Annual Graduate Logistics Case Competition in Chicago. The MBA team from OSU finished in 3rd place (in a tie with Michigan State). This is the first time in the four years in which we have competed that OSU has finished in the top 3 (Penn State won and Minnesota received second place). Feedback from the industry judges was universally positive toward the OSU team. Tom Goldsby accompanied team members Jason Campbell, Ryan Duling, Ryan Furmick, Derek Gardner, Jennifer Seeley, and Antonio Tong.
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Department of Marketing and Logistics Highlights, 2005
  
  U.S. News & World Report's 2005 undergraduate program annual rankings include our Logistics major at 3rd among 1400 colleges and universities nationwide. The specialty ranking are based on the opinions of business school deans and faculty members. Our Marketing major was ranked 15th. Among the 131 ranked undergraduate business programs, the Fisher College of Business was ranked 17th in the country and 10th among public university business schools for the second consecutive year. We remain one of only 11 business schools with both undergraduate and MBA programs ranked in the top 20. Other ranked UG specialties in the Fisher College (from 7th to 13th) included Finance, Real Estate, Production/Operations Management, Management, and Accounting.
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Department of Marketing and Logistics Highlights, 2005
  
  In Neeli Bendapudi’s Winter ’05 Services Marketing 843 class, students have the opportunity to learn from real-world services marketing experts. Her most recent guests included Jim Kunk, central region president of Huntington Bank, Jaimie Alexander, principal of Frame 360 and Sheila Zwelling, senior strategist of Frame 360. They presented a live case for the class. Other speakers have included Bill Boisture, president of NetJets, and Raju Goteti, global head of marketing for Enterprise Solutions of Infosys. Later in the quarter, the class will take a tour of Nationwide. Kathy Ricord, EVP & CMO of Nationwide, will lead the tour along with eight members of her team to discuss development of brand strategy, advertising, media relations, internal communication and brand health tracking.
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Department of Marketing and Logistics Highlights, 2005
  
  Tom Goldsby and Mike Knemeyer were among five Fisher Faculty who recently received 2005 Global Competence Awards from the OSU Center for International Business Education and Research. The purpose of the Global Competence Awards is to increase depth and broaden expertise in international business through research. Eight Ph.D. candidates also received awards.
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Department of Marketing and Logistics Highlights, 2005
  
  Fisher College and the College of Engineering are partnering on a master of business logistics engineering degree, one of the few programs of its kind in the United States. The new program will begin fall quarter 2005. The specialized, 45- credit- hour degree provides students with a solid base in management and logistics education coupled with a strong technical engineering curriculum. The degree is targeted to individuals with either business or engineering backgrounds as well as individuals with a strong quantitative background. The specialized, 9-to-15 month degree was jointly developed by both the Fisher College of Business' department of marketing and logistics and the College of Engineering's department of industrial, welding and systems engineering, which were recently named as top-20 programs according to U.S. News and World Report. Applications are being accepted for students to begin the program in fall quarter 2005. For more information, contact the MBLE program chair, Prof. Walter Zinn at 614-292-0797 or by email at zinn.13@osu.edu.
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Department of Marketing and Logistics Highlights, 2005
  
  Greg Allenby’s research was featured in a Winter Quarter 2005 Research Foundation news story titled, “Why We Buy: How a Statistical Technique is Gaining Momentum, and Helping Marketers Connect our Minds to our Wallets. Angela Dean from Statistics, Trish Van Zandt from Psychology, and Greg Allenby are co-investigators on a $618,000 research grant from the National Science Foundation. They are investigating how Bayesian Statistics can be used to help marketers figure out what consumers want.
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Department of Marketing and Logistics Highlights, 2005
  
  On March 1, 2005, the Department held an Awards Luncheon to present the 2004 W. Arthur Cullman MBA Fellowships. These Fellowships, which include a monetary credit toward the students’ tuition and fees accounts, is awarded annually to a marketing major (or majors) based on outstanding performance during the first year in the MBA program. The MBA student recipients were Charles F. Fultz, Fan Liu, Brandon J. Micko, and Anil K. Patel. The students were selected by a faculty committee, and they also received an inscribed plaque. Faculty participants included Bob Burnkrant, Bob Leone, and Rao Unnava. The 12th Biennial W. Arthur Cullman Symposium is scheduled for May 26-27, with the theme “How to Compete Through Services.” Neeli Bendapudi, Associate Professor and Director of the College’s Initiative for Managing Services, is the faculty coordinator. For more information visit www.fisher.osu.edu/exec/cullman.
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Department of Marketing and Logistics Highlights, 2005
  
  On April 1, 2005, U.S. News and World Report released its 2006 Top 50 MBA program rankings, involving assessments of 391 MBA programs nationwide. The specialty rankings part of the report listed as our Supply Chain/Logistics area of concentration 3rd overall, up from 8th last year. Fisher College’s MBA program was ranked 21st overall, 7th among public university business schools, and 3rd among Big Ten programs. Other Fisher areas of concentration ranked in the top 25 were Accounting, Finance, and Management.
   
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Department of Marketing and Logistics Highlights, 2005
  
  The MBA Marketing Association sent three students, Carmen Chirita, Akrit Malik and Jih-Ping Wu, to the 2005 Simon Marketing Case Competition, which took place April 8-9 at the Simon Graduate School of Business Administration, University of Rochester. In the case competition, teams of five were selected at random from different business schools. First-year MBA student Carmen Chirita was part of the winning team which included Adrian Luh, Purdue University; Jane Merten, University of Iowa; David Nelson, Georgia Institute of Technology; and Matt Rice, University of Rochester. The teams worked on a business case involving Fisher-Price, the sponsor of the competition. After being presented with the case, the teams had 5 hours to develop a marketing plan, followed by a 10-minute presentation and five-minute Q&A session. Seventeen universities participated, including MIT, Columbia University, New York University and Carnegie-Mellon University. The panel of judges included representatives from Fisher-Price, the Simon School and a representative of a local marketing firm. The five winning team members were each awarded $1,000.
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Department of Marketing and Logistics Highlights, 2005
  
  Associate Professor of Marketing Curt Haugtvedt gave his undergraduate classes a once-in-a-lifetime chance to hear acclaimed businessman George B. Foster speak. Foster is a seasoned veteran of the business world and has more than 50 years of experience to back his lectures. Foster attended Harvard prior to entering the military and serving in World War II. After five years in the military, Foster left to attend the University of Illinois where he earned a degree in electrical engineering. Using his military background and his engineering knowledge, Foster became involved with numerous ventures over the next decades. He has 47 patents issued and has been involved in countless projects covering a range of topics including nuclear radiation, online mechanical analysis, air navigation devices and communication improvements in lectures, conferences and computer data entry. Foster continues to share his expertise with academia and the public through his involvement with community organizations.
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Department of Marketing and Logistics Highlights, 2005
  
  Neeli Bendapudi, associate professor of marketing and academic director of the Initiative for Managing Services, and Venkat Bendapudi, senior lecturer of management and human resources, published an article titled "Creating the Living Brand," in the May 2005 issue of Harvard Business Review. Focused on the convenience store industry, the study examines how these stores benefit from training employees to reflect the brand's core values, centering on QuikTrip and Wawa, which have turnover rates of 14% and 22% respectively.
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Department of Marketing and Logistics Highlights, 2005
  
  Five Fisher College students presented their research in the 10th annual Richard J. and Martha D. Denman Undergraduate Research Forum on May 19, which featured more than 300 undergraduate research projects. Fisher College students earned first and second place in the business/social and behavioral sciences portion of the research forum. Amy Starr, a transportation and logistics, international business and German major, took first place with her research titled “Implications of Customer Prioritization on Lead Time.” Starr worked with advisor Keely Croxton, associate professor of logistics, on her project, which examines the importance for managers to understand prioritization and how it affects service levels. Robert Sledge, an honors accounting and information systems major placed second. The Denman Undergraduate Research Forum was created through a gift from Richard and Martha Denman and is a venue for students to share their research and to foster working relationships between students, faculty, administrators and the public.
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Department of Marketing and Logistics Highlights, 2005
  
  James J. O’Brien, Ashland Inc. chairman and chief executive officer, presented their commitment of $300,000 to Fisher College to support MBA fellowships as well as curriculum development in the areas of services and entrepreneurship. “Ohio State’s Fisher College of Business is a national leader in developing management talent that is prepared for the challenges and opportunities of our changing business world. Ashland is pleased to join with Fisher College in this important commitment,” he said during a presentation in Prof. Neeli Bendapudi’s Services Marketing class. Ashland’s donation will be used for establishment of Ashland Graduate Fellowships; development of service economy coursework; and continued development of cross-disciplinary entrepreneurship coursework.
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Department of Marketing and Logistics Highlights, 2005
  
  Bob Leone was awarded, for the second year in a row, the James L. Ginter MBA Marketing Elective Teaching Award. The Award was presented at the June 2 Department Faculty Meeting. Ann Melendez, MBA student and in-coming president of the MBA Marketing Association, explained that the balloting procedure was coordinated by the Association and covered all Marketing majors from the class of 2005. The award was established upon Jim Ginter's retirement in 2003 by the faculty as an expression of their appreciation for his decades of service to the department and the College. Jim Ginter presented the award to Bob Leone in recognition of his excellence in teaching and student involvement.
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Department of Marketing and Logistics Highlights, 2005
  
  Neeli Bendapudi and Bob Leone received awards at this the MBA Pre-Commencement ceremony held on Saturday, June 11, for the MBA class of 2005. Professor Bendapudi received the Outstanding Full-Time MBA Core Professor award, and Professor Bob Leone received the Outstanding Full-Time MBA Elective Professor award.

Greg Allenby and co-author Timothy Gilbride, were recognized as finalists in the 2004 John D.C. Little Best Paper Award for their article, “A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules,” in Marketing Science, Vol. 23, No. 3, 2004, pp. 391-406. They received this recognition at the INFORMS Society of Marketing Science Conference, June 16-18, 2005 in Atlanta, Georgia.
   
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Department of Marketing and Logistics Highlights, 2005
  
  Greg Allenby is the co-author of a new book that will be published in December 2005. It is entitled, Bayesian Statistics and Marketing, by Peter Rossi, Greg Allenby, Rob McCulloch. For more information, see http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470863676,descCd-description.html

Martha Cooper received the Eccles Medal from SOLE - The International Society of Logistics at their conference in Orlando, FL, August 16-18, 2005. The Eccles Medal was established in honor of the late Admiral Henry Eccles, one of the most highly respected logisticians of the 20th Century. SOLE presents this award to recognize outstanding achievements in the development or administration of logistics education
   
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Department of Marketing and Logistics Highlights, 2005
  
  Neeli Bendapudi was elected to the board of directors for Lancaster Colony Corp. in Summer 2005.

Doug Lambert, who makes frequent teaching and research trips to Argentina, extended an invitation to Gen. Raymond E. Mason Jr. to accompany him in September to study the beef supply chain and observe his on-going research activities. Gen. Mason, namesake of Prof. Lambert’s Professorship in Transportation & Logistics and the College’s Mason Hall building, is a Florida rancher and actively engaged in the study of successful business models. Fisher alumnus Sebastián J. García-Dastugue (Ph.D. 2003), an assistant professor at Universidad de San Andrés in Buenos Aires, met the two and organized many of the research activities.
 
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Department of Marketing and Logistics Highlights, 2005
  
  Neeli Bendapudi, recipient of the 2001 Alumni Award for Distinguished Teaching, was invited to the September 23, 2005 meeting of the OSU Board of Trustees, along with two other faculty who have won awards reflecting their excellence in teaching, research and service. She spoke on the role of teaching at a top-tier research university and the ways in which research informs teaching.

The Initiative for Managing Services’ Fall Program, “Service Brand Ambassadors: Engaged Employees & Enthused Customers,” November 3, 2005 at 11:45 p.m, Speakers include: Limited Brands Vice Chairman Dr. Len Schlesinger, Professor Neeli Bendapudi.
   
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Curt Haugtvedt is lead editor on new Handbook. Shashi Matta named Professor of the Year
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