Research Colloquium Series

Research Colloquium Series

Colloquium Series presentations will be posted here as they are scheduled.

The Colloquium Series invites scholars to present their research to the faculty and doctoral students. The scholars spend a day on campus when they meet with the faculty, doctoral students and other interested academics from other departments. This kind of exposure helps doctoral students greatly in updating their research knowledge and in establishing contacts that might help them in their future job search attempts.
The faculty as a whole benefit from this type of regular contact with leading scholars in the field, which
may sometimes result in joint-publishing opportunities.

2009 Spring Quarter Marketing Colloquium Series Schedule

Friday, 10:30 – 12 Noon, 500 Fisher Hall

	April 3		Jeff Dotson

	April 10		Lifeng Yang will be giving a talk entitled "Attitude Ambivalence and Preferred Information Elaboration" in Fisher 500 from 10:30 to Noon.

	April 17		Karthik Eswar will be giving a talk entitled "The Measurement of Face Pressure and its Role in Consumer Behavior" in Fisher 500 from 10:30 to Noon.

	April 24		Rao Unnava will be giving a talk entitled "Brand Commitment and Psychological Contracts" in Fisher 500 from 10:30 to Noon.

	May 1		Greg Allenby will be giving a talk entitled "Multiple Constraint Choice Models with Interior Solutions" in Fisher 500 from 10:30 to Noon.

	May 8		Professor Kentaro Fujita from the Department of Psychology, will be giving a talk entitled "Seeing the Forest Beyond the Trees: A Construal-LevelApproach to Self-Control" in Fisher 500 from 10:30 to Noon.

	May 15		Larry Robinson will be giving a talk entitled "A Citation and Profiling Analysis of Pricing Research in 19 Marketing Journals from 1980-2006" in Fisher 500 from 10:30 to Noon.

	May 22		Professor Shashi Matta will be giving a talk entitled "The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions" in Fisher 500 from 10:20 till noon.

	May 29		Ken Boyer will be giving a talk entitled "Managing Internet Product Returns A Focus on Effective Service Operations" in Fisher 500 from 10:30 to Noon.(Canceled, and to be rescheduled)

2008 Schedule

May 1 – 10:30am - Noon, "Friction in Related Party Trade when a Rival is also a Customer" presented by Professor Anil Arya, John J. Gerlach Chair in Accounting.

Dept of Accounting and MIS, OSU. Related parties in vertical relationships routinely have competing objectives. While conventional wisdom suggests that such frictions can be alleviated by centralized control, this paper demonstrates that decentralization and the tensions that arise in transfer pricing can help coordinate the decisions of affiliated firms. In particular, a vertically integrated central planner may find it difficult to convince a wholesale customer that it will not subsequently encroach on its retail territory, thereby necessitating wholesale price concessions to the wary customer. However, under decentralized control, related parties in the supply chain exhibit strife manifested in limited related-party pricing discounts. In this case, the upstream affiliate's customer realizes retail competition will not be as cutthroat, thereby inducing a greater willingness to pay in the wholesale arena. Such wholesale profit gains can outweigh the costs of transfer pricing distortions that arise in the retail realm. Further, in our setting, wherein input sales both to downstream affiliates and rivals are an issue, arm's length (parity) pricing restrictions can have the upside of solidifying commitments to less favorable related party pricing.

Apr. 11 – 10:30 am – 1:00 pm

Dr. Prasad Naik, Univ. of California, Davis, presents his co-authored paper, "Managing Corporate and Product Brands." This paper explores how firms should optimally allocate their multi-million dollar budgets between corporate versus product branding efforts. The authors formulate a dynamic model of corporate advertising by multi-product firms, derive the optimal closed-loop equilibrium strategies for every brand, and design an appropriate Kalman filter to estimate the model using market data. Empirical results based on Ford Motor Company furnish evidence that corporate advertising generates goodwill, which increases both brand sales and brand advertising effectiveness. The authors further elucidate that corporate advertising and brand advertising are complementary activities to be integrated in the firm's communications mix.

Feb. 29 – Dr. Tim Renken of Coulter/Renken LP presented
"Tales from the Practitioner Side" at 10:30 AM – Lunch to follow.

2007 Schedule

Dec. 7 – 12:00 noon – 2:00 pm. Fisher 500, Assistant Professor Priyali Rajagopal from Southern Methodist University will present her research on imagery, false memories and attitude strength.

Nov. 9 – Professor Venkatesh (Venky) Shankar, Texas A&M University, "Are Marketing Strategies Over the Product Life Cycle Different for Dominant and Fringe Brands?" Fisher 500, 12:00 noon – 2:00 pm.

Nov. 5 – Kimmy Chan, University of Hong Kong. Recruiting Candidate. Fisher 500, 10:30 am – 12:30 pm.

Oct. 19 – Jennifer Stewart , doctoral student 2nd Year Paper. Fisher 500, 12:00 noon – 2:00 pm

Oct. 12 – Daniel Wentzel, University of St. Gallen, Switzerland. Recruiting Candidate. Fisher 500,
2:00 pm – 3:30 pm

Oct. 5 – CANCELED

Sept. 28 – Ronald Savitt, Professor Emeritus, Michigan State University. "Exploration and Discovery in Marketing History". Fisher 500, 12:00 noon – 2:00 pm

Sept. 14 – Camille Johnson, Stanford. Recruiting Candidate. Fisher 500, 2:00 pm – 3:30 pm, "It Depends on How You Look at It: Being vs. Becoming Mindsets Determine Responses to Social Comparisons"

Sept. 7 – Sandeep Rao, doctoral student Job Talk."Intermediate Effects of Advertising." Fisher 500,
10:30 am – 1:30 pm

		The Ohio State University
	© 2004-2009 Fisher College of Business, accredited by and founding member of AACSB International. Content provided by Marketing and Logistics last modified on 2009-05-12. Contact Us