January
21, 2005 - Professor
Thomas Otter,
Professor Greg M. Allenby, Professor Trish Van Zandt,
Ohio State University, "An Integrated Model of Choice and Response
Time with Applications to Conjoint Analysis"
February 4, 2005 - Professor Sha Yang,
New York University, "Estimating Disaggregate Models Using
Aggregate Data via Augmentation of Individual Consumer Choices"
February 15, 2005 - Rich Johnson,
Sawtooth Software (Allenby's 842 class)
March 4, 2005 - Professor Dawn Iacobucci,
Wharton
March 11, 2005 - Professor Guenter Hitsch,
University of Chicago, "An Empirical Model of Advertising Dynamics"
April 18, 2005 - Dr. Cable Green,
Director of Technology at Ohio Learning Network, "Research
on Concept Mapping"
April 29, 2005 - Professor Dominique Hanssens,
UCLA, "Sales Response, Customer Equity and the Marketing Mix"
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