Undergraduate Programs

The Marketing and Logistics Department offers two majors in the Undergraduate Program – one in Marketing and the second in Logistics. Currently, both the Marketing and the Logistics Majors are two of the most sought after at Fisher. Both majors have also been ranked in the top twenty in the country consistently.

An Undergraduate student majoring in Marketing will have to complete four required courses. The courses are:

M & L 750
M & L 758
M & L 752

M & L 755
(Or)
M & L 7XX

Buyer Behavior
Market Research
Case Analysis in Marketing
and one of either
Promotional Strategy

Product and Pricing

In addition, students will complete two electives from a set of varied offerings covering the areas of distribution, services, global marketing, and retailing.

Students intending to major in Logistics should complete three required courses. These courses are:

M & L 780
M & L 781
M & L 784

In addition, two electives are required and will be chosen from a diverse set of electives offered by the department.

Students intending to dual major in Marketing and Logistics will be able to count a few of the elective courses in Marketing toward a major in Logistics and vice-versa. Please see you academic counselor for information on this issue.

For more information on Undergraduate Programs at Fisher, please visit
www.fisher.osu.edu/undergraduate/

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